What You Need to Know About Our Martin Luther King JR. Day Tribute Sale on Coverland’s Custom Car Seat Covers, Outdoor Car Covers and Car Floor Mats

In 1983, President Ronald Reagan signed a bill into law that made Martin Luther King Jr. Day with the first observance coming three years later. Then, in 2000, it became a full state holiday in all 50 states. As a way to further honor the civil rights leader’s legacy, the day granted free access to all National Park visitors.

Despite a current “administration” removing this holiday from the National Park Service’s (NPS) Calendar, Coverland views this as a day to promote accessibility through a message rooted in the strong character that MLK had and that he shared with the world: a character that reflects the integrity of the products we offer.

The purpose of this article is to educate vehicle owners how Coverland’s seat covers, floor mats and all-weather outdoor car covers offer value, superior protection, and a better driving experience whether you own a sedan, truck or an SUV.

We also want to take a moment to reflect on Dr. King, and honor the quality of his character, because quality means everything to Coverland from the products we sell to the voices that inspire us to enhance our national community.

An MLK Quality of Character Seen In Coverland’s Car Seat Covers, Outdoor Car Covers and Car Floor Mats

Everyone has heard the name of Martin Luther King Jr when they were in elementary school, but aside from knowing that he was a civil rights leader in a tumultuous time, can anyone name five things about his character that demonstrates his exceptional humanity? In honor of this day, let’s look at five points that just so happen to reflect the character of Coverland’s product designs:

1. Moral Courage in the Face of Danger: Dr. King consistently stood up for justice despite constant threats to his life. He was arrested multiple times, his home was bombed, and he received daily death threats, yet he never abandoned the civil rights movement. His willingness to risk his safety for the sake of equality shows extraordinary moral courage and integrity.
2. Commitment to Nonviolence and Self Discipline: Even when confronted with brutality, hatred, and injustice, MLK refused to respond with violence. He disciplined himself and others to follow nonviolent principles, believing that justice achieved through hatred would ultimately fail. This restraint demonstrated emotional intelligence, self-control, and ethical consistency.
3. Willingness to Accept Personal Sacrifice: Dr. King often faced financial hardship, exhaustion, and criticism not only from opponents, but also from allies. He turned down more lucrative opportunities and endured long separations from his family because he believed the movement was larger than himself. High-quality character is evident in placing the common good above personal comfort.
4. Integrity Between Words and Actions: MLK lived the values he preached. He did not merely talk about equality, service, and love; he actively practiced them through organizing, marching, writing, and speaking. His leadership was credible because his personal conduct aligned with his public message, reinforcing trust and respect.
5. Empathy and Vision for All Humankind: Dr. King framed civil rights as a moral issue that affected all people, not just African Americans. He spoke out against poverty, economic injustice, and the Vietnam War because he believed injustice anywhere threatened justice everywhere. This broad empathy reflects a character rooted in compassion and a long-term vision for humanity.

Coverland is proud to be headquartered in America, and we employ a diverse workforce made up of individuals who define Dr. King as a shining example of virtue. Past leaders like him inspire us to design and promote products of the highest quality using full transparency, so let's look at these areas before we delve right into the products themselves and review their many beneficial features.

Coverland’s products are built on the following principles reverberated from the moral fiber of Dr. King that includes:

1. Overcoming Risk to Deliver Quality: Coverland uses the highest quality materials in all of their products. Rather than using cheaper products and manufacturing practices that would have garnered a higher ROI, the company risked its marketplace positioning by going bold and investing in best practices and the finest materials while having faith that the product quality would speak for itself, and it has! Just as Dr. King put himself at risk to share a message that reflected the concept of a better world for all, Coverland risked loss to bring drivers products that reflect affordable luxury.
2. Discipline and Principals: Our business model is rooted in the strongest principles. This means no corners are cut to save a buck. For example, we offer breakaway stitching so that airbags function safely with our car seat covers (a design decision that we deemed a necessary expense in our production in order to keep families safe).
3. Ethical Consistency: Dr. King "practiced what he preached”, and one way he was able to do this was through listening to what community members had to say. This especially resonates with Coverland, as we send surveys to our customers as part of our continuation to always understand the true needs of people so that our products always provide the right solutions as the world evolves. This means we are also transparent; we tell customers seeking real luxury brand leather seat covers that we are simply not their best solution. But for those who want the look and feel of real leather at an affordable price, our high-quality leatherette will delight.
4. Integrity in Words and Actions: Just as Dr. King lived by example and not just by words, so too does Coverland. We say it loud and proud: we absolutely offer affordable luxury and give vehicle owners that true custom fit that can’t be achieved in big box store solutions. This means we back up our words by offering a 100% money back guarantee, and a full 10-year warranty.
5. A Vision for All of Humanity: MLK truly believed that a better world of peace and prosperity was something that everyone deserved as opposed to pockets of society. Coverland believes that, regardless of bank account size, everyone deserves protective car accessories that are luxurious, promote better health, and the highest level of safety.

Coverland Offers the Best Value in the Automotive Market When in Comes to Car Seat Covers for Sedans, Trucks and SUVs

In the highly competitive automotive aftermarket, "value" is often misunderstood as simply being the lowest price. However, true value is the intersection of technical precision, material longevity, and consumer protection. Coverland has secured its position as the market leader by bridging the gap between overpriced OEM replacements and substandard "universal" covers that fail within a single season. In addition, product and pricing comparisons with our direct competitors in this niche space also result in Coverland being several bars above the rest.

When you invest in Coverland, you are purchasing an engineered solution rather than a generic fabric drape. The value proposition is rooted in the fact that our covers perform like a professional reupholstery job costing thousands of dollars while remaining accessible to the everyday driver. By focusing on a "Digital Fit" and industrial-grade materials, we ensure that the initial investment pays dividends through preserved resale value and years of maintenance-free use.

Here are some reasons why Coverland car seat covers represent the pinnacle of market value:

• 3D Laser-Scanning Technology: Unlike competitors who use "approximate" patterns, we utilize 3D scans of actual vehicle interiors. This ensures a fit that contours to every bolster and headrest, eliminating the sliding and bagging that lead to premature wear and safety hazards. Yes, we have scanned thousands of vehicles!
• Tactical Material Composition: Our high-grade vegan leatherette is bonded with a high-density memory foam filament. This doesn't just protect the seat; it upgrades the vehicle's ergonomics, providing lumbar support that factory seats often lack.
• Proprietary Safety Engineering: Value is worthless without safety. Our SafeStitch technology is lab-tested to ensure side-impact airbags deploy without obstruction–a critical feature often missing from "budget" alternatives.
• All-Weather Resilience: Coverland car seat covers are UV-stable and non-porous. This means they won't crack in extreme heat or absorb odors and moisture, a common failure point in cloth, real leather hide, or low-end synthetic covers.
• Superior Comfort: With our memory foam filament, ergonomic and lumbar support, and breathable leatherette that keeps your seat cool in hot temperatures and warm in freezing weather, these seat covers offer comfort next to none.
• No Upkeep, Maintenance of Urgent Cleaning Required: With real leather, any spills must be cleaned up immediately using specialized products. Otherwise the risk of staining is very high. In addition, leather needs to be oiled and conditioned on a regular basis to prevent it from cracking, but over-conditioning can clog the leather’s pores and create a semi-permanant film that attracts dirt. With our vegan leather seat covers you get the look and feel of high-end leather, with no maintenance required, and because the car seat covers are non-porous, simply wipe spills with a wet cloth and they will dry in minutes.
• Direct-to-Consumer Pricing: By eliminating the middleman and physical storefront overhead, we are able to offer premium, custom-fit sets at nearly 50% less than traditional retail boutique prices.
• The Industry’s Best Guarantee: We offer a 100% money-back guarantee and an extensive FULL 10-year warranty, removing the financial risk from the consumer and proving our confidence in the product's lifespan.

In addition, our car seat covers look and feel like high-end leather. In fact, most people think the seat covers are OEM when used for vehicle brands like Mercedes. Other people think the car’s owner spent a fortune to get custom leather interior installed.

Even at full price, our car seat covers offer great value because you are paying significantly less than you would for real leather, and most people can’t tell the difference anyway. Now consider the discount we are currently running, and the low price combined with the high-quality and 100% moneyback guarantee translates to value that can’t be beat.

Why Coverland Offers the Highest Quality All-Weather Outdoor Car Cover and Real Value

As previously mentioned, true value isn't found in the cheapest price tag, but in the longevity of the protection provided. An unprotected vehicle is a depreciating asset constantly under siege by the elements. From the chemical etching caused by bird droppings and tree sap to the slow, invisible degradation of clear coats under intense UV radiation, the lifetime value of vehicles is shortening. Coverland’s all-weather outdoor car covers represent the highest quality in the market because they provide a "breathable fortress" that balances industrial-grade defense with a refined, paint-safe interior.

The real value of a Coverland car cover lies in its sophisticated multi-layer construction. While "budget" covers are often made of a single layer of thin polyester that can trap moisture against your paint (leading to rust, oxidation, and mold) , Coverland utilizes a precision bonding process. Our covers feature a high-performance waterproof outer membrane paired with a ventilated inner core. This specialized design ensures that while rain and snow are locked out, trapped heat and condensation can escape freely. This "one-way" moisture protection is the critical difference between a cover that simply hides your car and one that actively preserves its mechanical and aesthetic integrity.

Reasons why Coverland offers the highest quality "Breathable Fortress" of a car cover includes:

• 3D Laser-Scanned Custom Fit: We reject the "one-size-fits-all" approach. Each cover is patterned using 3D scans of specific vehicle models, ensuring integrated mirror pockets and a snug silhouette that won't flap in the wind, a major cause of "wind-buffing" scratches on lower-quality covers.
• 100% Scratch-Proof Inner Lining: The innermost layer is crafted from a high-density soft fleece lining. This provides a gentle buffer for your clear coat, ensuring that even delicate finishes or custom wraps remain in showroom condition.
• Heavy-Duty Multi-Layer Shield: Our rugged outer shell is engineered to be UV-stable and tear-resistant, providing a physical barrier against hail, falling branches, and environmental pollutants.
• Tactical Wind-Proof Security: Every cover comes equipped with a reinforced strap-and-buckle system and elasticized hems, ensuring your vehicle stays anchored even during coastal storms or high-velocity winds.
• Thermal Regulation: By reflecting solar radiation, the cover keeps your cabin significantly cooler in the summer, preventing interior plastics and leather from cracking and off-gassing.
• UV Resistant: No outdoor car cover offers full UV protection (if any company claims this, they are lying to you). However, our car covers have the highest industry rating for UV resistance at 99.97%. Now your car’s delicate clear coat and paint will remain in new condition, even under the blazing desert sun.
• Ventilated for Zero Condensation: Car covers that are not ventilated see condensation form on the surface of the paint, which leads to pitting and mold. Coverland’s car covers are ventilated while remaining 100% waterproof to ensure your vehicle stays bone dry, no matter what.
• Long-Term Asset Preservation: By maintaining a flawless exterior finish, a Coverland cover can add thousands of dollars to your vehicle's resale value, making the initial cost a wise financial investment.
• Wind-Proof: Thanks to the strategic placement and the technology behind our AntiGust Wind Straps, the car covers stay firmly in place, never moving or losing their snug fit, not even in hurricane-force winds.
• Sporty Aesthetic: Some car covers may protect against the elements, but they look cheap or they resemble a common tarp. Coverland uses a design that bridges a classic look with a modern one, and there are multiple color options for you to choose from.

You have to see and feel our car covers to truly get a sense of the quality. Despite having a multi-layered construction, they are lightweight so that anyone can put them on or take them off. These car covers are also easy to clean. In fact, most customers hose them off while they are still on the vehicle and let them air dry before folding them up and placing them into the included storage bag, which can easily fit in the trunk or on a shelf in the garage. While Coverland car covers are priced higher than many other options, our covers actually offer real protection where it matters the most. In addition, we aren’t even priced the highest amongst our direct competition, so with our 100% moneyback guarantee and full warranty, you will find no better value.

Get the Best Value and Highest Level of Vehicle Protection With Coverland Car Floor Mats

In order to gauge a solid value proposition with car floor mats, it's important to consider how well the product stands up to the chaos of daily life. For a vehicle interior, the floor is the most vulnerable area, constantly subjected to mud, sills and abrasive debris. Coverland’s car floor mats, made from a high-quality Coverland’s TPE (Thermoplastic Elastomer), is a representation of the highest quality in the market because they provide an impenetrable fortress for your carpeting. By combining the resilience of industrial plastic with the flexible, non-slip properties of rubber, we offer a solution that is more durable than traditional rubber and far more protective than carpet.

The real value of Coverland mats lies in our use of 3D laser-scanning technology. We reject the "universal fit" approach that leads to dangerous sliding or unprotected gaps. Instead, we map every unique contour of your specific vehicle’s footwell to create a tray-style liner that captures 100% of messes. When you invest in Coverland, you aren't just buying mats; you are investing in asset preservation. By keeping your original carpets in showroom condition, our mats help maintain your vehicle’s highest possible resale value.

• Precision "Digital Fit": Using 3D laser scans, each mat is custom-molded to fit the exact dimensions of your car, truck, or SUV. This ensures edge-to-edge coverage, extending up the sides to prevent liquids from seeping into the carpet.
• 100% Odorless & Non-Toxic: Unlike traditional rubber mats that can emit a harsh "chemical" smell in a hot car, our high-grade TPE is completely odorless, eco-friendly, and safe for families and pets.
• All-Weather Thermal Stability: Engineered to withstand extreme temperatures, these mats remain supple and flexible in blistering heat, and in frigid cold temperatures.
• Deep-Channel Fluid Containment: The high-walled "tray" design and sculpted grooves are specifically engineered to trap and hold up to a gallon of liquid, protecting your interior from melting snow, spilled coffee, or muddy boots.
• Enhanced Driving Safety: Every mat is designed to snap directly into your vehicle’s factory retention posts. This, combined with an anti-skid backing, ensures the mats never shift or interfere with your pedals.
• Effortless "Hose-and-Go" Maintenance: Because TPE is non-porous, dirt and oils sit on the surface. Cleaning is as simple as removing the mats and rinsing them with a garden hose; they dry in minutes and return to a "like-new" finish.
• UV-Resistant: These mats are 100% UV resistant, meaning your carpet won’t fade, and the mats won’t either.
• They Look Great: Whether you drive a rugged truck for off-roading, a stylish SUV, a classic collectable, or a sporty coupe, these car floor mats fit within a broad range of interiors enhancing the look and feel with an elevated freshness.

Shop Coverland and Save Big During Our MLK Holiday Discount!

This MLK holiday weekend, and on January 19, we invite you to honor the journey ahead by investing in the tools that keep your vehicle moving forward. Whether you are commuting to work, serving your local community, or embarking on a family road trip, your vehicle is the foundation of your daily progress. During our MLK Holiday discount event, you can secure professional-grade protection for your car, truck, or SUV at our most accessible prices of the season.

From our 3D laser-measured TPE car floor mats that rinse clean in seconds to our luxurious vegan leatherette seat covers and all-weather outdoor car covers, we are offering significant savings across our entire collection. Don’t settle for universal accessories that shift and fade; upgrade to precision-engineered gear designed to preserve your vehicle’s value and comfort. Shop the Coverland collection today and protect your investment for every mile of the journey.